If your domain is or, it’s just one more obstacle that your visitors have to overcome to find you. So if your brand name is “316 Tees”, many people will try to type in the URL bar or Google search. com domains are what most people remember. Here are a couple of considerations when selecting a domain/brand name: Choose a domain with a. Even if you start selling first with a marketplace like Etsy, you always want to spend the $12 and stash your domain name away for later. If you plan to mostly sell online, it is so important to nail the domain name. The reason that determining your target audience first is so important is that it sets the tone for many of the remaining steps, including your brand name. Here are a few tips to help you come up with a memorable name and domain name that aligns with your shirt brand.įirst off, if you are planning to sell anything online, I can’t tell you how important it is to come up with a name that is relevant to your brand, is impressionable, and aligns with an easy-to-type domain name for your website. There is a reason that I combined these into one step. Naming your t-shirt brand is a hugely important step. Name Your T-shirt Brand and Design a Logo And since you are the target, you will have an idea where your target audience hangs out on and offline. Remember, if you have the same interests as your target audience, it will make it easier to come up with designs that connect with your target audience. But there are very few brands that are leveraging wicking or dry-fit apparel to do it. The “iron sharpens iron” designs are already being made by several brands. Targeting people that enjoy exercise as a hobby is interesting if you create simpler designs that look good on wicking apparel. If you have an interest in sports, then you could target specific sports fans, or sports fans in general. If you are thinking about selling to women, consider how you will be able to leverage platforms where women are thriving online, like Etsy and Pinterest. If you can narrow your audience a bit, you will have a better chance of creating a tribe around your brand.įor example, if you are a woman, thinking about selling to women, then that is your target: Women.įrom there, what age range are you thinking about targeting with your t-shirt brand? There are so many general t-shirt brands on the market in every niche. There’s an important reason that I list this one as the first step and I’ll explain shortly.
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